Life goes on; life stays the same; everything changes (с)
Интересно, за какое время возможно прочесть абсолютно все с tvtropes? Похоже, я собираюсь проверить
The Firefly Effect
Sometimes, viewers are so afraid that a show will be Screwed by the Network that they refuse to watch it, even if it sounds appealing to them.
The Firefly Effect refers to viewers being afraid of committing to a new series because they don't believe the series will last long enough to make up for the investment of time and emotions. "The network is just going to cancel this, so I'm not giving it my heart." If enough viewers think this way towards a particular TV series, it may become a Self-Fulfilling Prophecy — people don't watch because they think the show will be canceled, and then the show is cancelled because no one is watching it.

The Firefly Effect
Sometimes, viewers are so afraid that a show will be Screwed by the Network that they refuse to watch it, even if it sounds appealing to them.
The Firefly Effect refers to viewers being afraid of committing to a new series because they don't believe the series will last long enough to make up for the investment of time and emotions. "The network is just going to cancel this, so I'm not giving it my heart." If enough viewers think this way towards a particular TV series, it may become a Self-Fulfilling Prophecy — people don't watch because they think the show will be canceled, and then the show is cancelled because no one is watching it.